The Magners and Gaymers brands recently merged an the new Magners GB business was keen to have a London presence – right in the heart of the West End, in Leicester Square. Area Sq was brought in to complete the design.
“Magners GB’s brief was to create a client facing office which would promote for their products and marketing material. The display areas had to be adaptable so the client could change them as their product and marketing campaigns evolved.
We created a blank canvas through minimal finishes and decorations which gave the client the flexibility to adapt the office in-line with changing marketing campaigns. The carefully selected colours and finishes within the feature walls complemented the Magners branding and included digital wall coverings as well as an oversized ice cube manifestation on the silicon jointed glass.
The Area Sq team had to work hard to overcome the challenges of the building at 48 Leicester Square. Through a clever partitioning design, we were able to lose many of the columns which originally broke up the space. In addition to this, the new office space required an additional fresh air supply. With nowhere to fit an external condenser the team designed and installed an internal condenser concealed within a joinery piece which was then vented through an external wall.
The layout of the space was designed to integrate both the client and staff environments. We created synergy between the front of house and back of house by combining a client mock-up bar with the staff breakout area.
Magners also requested an ‘off-trade’ area in order to view their products at the point of sale in a supermarket setting. The office was finished with contemporary furniture supplied by Area Sq’s sister company, Sketch Studios.”
Design by Area Sq
Via Office Snapshots